World's famous brand logos are derived from mythological characters and history—logo of fashion house Versace is inspired by Greek goddess Medusa, whose image transformed from one of fear to power and ...

Sonic branding has been growing in ubiquity over the last few years, as more and more brands come to appreciate the importance of recognisable audio. Indeed, these days, some of the best logos are ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

You’ve heard them. Keep it simple. Make it timeless. Ensure it works in black and white. It’s a tidy little checklist that promises a “good” logo if you just colour inside the lines. Most design rules ...

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...

It's the first time in 32 years that the Indians have refreshed the franchise's image. The Indians announced the brand refresh Friday at its end of season fundraiser Swing. The revamped brand is being ...

You probably eat at different restaurants, shop from different aisles, or order from different menus and assume each choice comes from a separate place. Often, that’s not the case. Many of the names ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...