The rapid spread of that sticky serum tells you just how wildly successful K-beauty has become. Fuelled by viral content and ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

In her in-depth video tutorial, Hughes points out the “white halo” her “double lip line” naturally creates around her mouth, ...

Join Josh and Ollie as they team up with Calary Girl, a talented Korean beauty YouTuber, for a hilarious Hanbok-themed makeup challenge! Watch as Calary Girl guides them through traditional and modern ...

It’s not just Pan Am. In South Korea, an array of American companies that have little to do with fashion have been resurrected or reinvented as sleek clothing companies — all with a K-beauty glow-up.

Jeffrey Owen, a current resident of South Korea and Jamestown native, has often reflected on some of the differences between ...

In case you missed it, on Dec 6, Tomei shared a series of photos on her Instagram with the caption reading, “ to all my tomatoes, thank you for the birthday juju .” (Happy belated birthday!) View this ...

After years of running the Forbes Vetted beauty section and testing more moisturizers than I can count, I’ve developed a discerning eye for formulas that actually deliver. As a Korean American, I’ve ...

Ulta's Cyber Monday sale features savings of up to 40% on popular Korean beauty products. The sale includes deals on viral brands such as CosRx, TIRTIR, and Medicube. Additional offers include a ...

Pink hair, smoky eyes and barely-there brows are just some of the ways alt style is popping back into the mainstream. Once a thing of the 90s and 2010s, alt aesthetics are making a comeback, but this ...

When Eileen Zhou talks about MaMa Shim, she doesn’t start with the menu. She starts with her mother. “My mom cooks different foods at home for me and my sister all the time, and we feel her love and ...