Though the ‘in’ shades and techniques of the moment may change from season to season, there are some over-arching trends that shape the direction of the global beauty industry each year. For instance, ...

The third step in Garner’s morning hair routine is Virtue’s 6-in-1 Styler, which aims to give your hair softness, shine, and ...

Snail mucin serums, once a niche concept, have become a mainstream skincare product worldwide, illustrating how South Korea’s ...

Well, it's happened - and the gooey elasticity is key, according to a viral TikTok challenge promoting the serum. It made its ...

Let’s be real, that same mug of coffee every single morning can start to feel like groundhog day. You love the ritual, you ...

It’s the beauty equivalent of being asked, “So who are you, really?” on a third date. You can’t just answer quickly. You ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

UAE did not hold back. From glow-boosting serums to indulgent creams that promised (and delivered) skincare, this year’s ...

Beauty often becomes recovery; products like botanical oils and naturally scented self-care hold firm as brief sensory ...

Explore beauty brands owned by Asian celebs that are redefining skincare, makeup, and haircare across global markets.

While their peers are settling into predictable routines and closing off to new experiences, these 60-somethings are ...

Want a fresh start for 2026? Follow these professional organizer's tips on New Year's decluttering for 10 things to toss ...