H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet ...

This summer, H&M travels from bustling cities to magical deserts and beachside towns, creating the ultimate vacation wardrobe along the way. With an emphasis on crafted details like fringe, crochet, ...

Guests including Iris Law, Nara Smith, Irina Shayk, Amelia Gray, Valentina Sampaio and Chloe Sevigny mingled amongst magnificent floral installations and sipped rose-infused cocktails as their ...

H&M’s S/S 2025 collection is an ode to femininity: an intriguing exploration of moods, sensibilities and identities. A diverse collective of inspiring female icons appears in the new campaign, ...

For Spring-Summer 2025, the foundational H&M Atelier wardrobe, an elevated offering of archetypal menswear shapes, continues to evolve along with the design studio’s distinct vocabulary. Heritage ...

The refined space, featuring elevated aesthetics and materials, includes immersive experiences showcasing the very best of the brand’s fashion identity. At the time of opening, the store showcases a ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making fashion from some the world’s ...

This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an initiative that profoundly changed the landscape of modern fashion. To celebrate this special anniversary, H&M is ...

H&M has opened a vibrant pop-up store at Selfridges London, dedicated to H&M Adorables, its brand-new premium childrenswear line. Rooted in a timeless aesthetic and high-quality materials, the concept ...

“Atelier is rooted in a refined aesthetic, meticulously crafted for today. Menswear traditions are valued but continue to progress with prototypical garments that answer to the real experiences of ...

Jazz-inspired principles of reinvention see classic silhouettes reinvigorated with fresh pace for H&M Studio’s A/W24 collection. Looking to musicians whose wardrobes seamlessly transition from day to ...