While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.

Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.

The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable ...

CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring ...

For most of my career, marketing and sales have run on a single assumption: a person is paying attention. We wrote for human ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s latest push with ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Meta has shared some new insights into its evolving ...