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  1. Targeting your ads - Google Help

    By combining multiple content targeting methods, your ads will target any of the selected content in your ad group and help you reach a broader audience. Topics: Target one ad to multiple pages about …

  2. Target ads to geographic locations - Google Help

    Google Ads location targeting allows your ads to appear in the geographic locations that you select. Locations may include countries, areas within a country, and a radius around a location or location …

  3. Create targets for Dynamic Search Ads - Google Ads Help

    Best practices for targeting Create dynamic ad targets that are more broadly defined to help increase your incremental traffic. If you create a target with too few indexed landing pages, your ads might not …

  4. Targeting for YouTube & partners and Demand Gen line items

    Ad group-level targeting Targeting set at the ad group-level is used to target your YouTube ads more granularly. Content Placement, keyword, and category contextual targeting are treated as a single …

  5. About targeting for Video campaigns - YouTube Help - Google Help

    Topics: Target your video ads to specific topics on YouTube and the Google Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you …

  6. About Target CPA bidding - Google Ads Help

    Target CPA bidding is an automated bid strategy that sets bids for you to get as many conversions or customer actions as possible. When you select the Target CPA (cost-per-action) bid strategy, you …

  7. Add audience targeting to an ad group or campaign - Google Help

    Add audience targeting to your campaign or ad group In your Google Ads account, click the Campaigns icon . Click the Audiences, keywords, and content drop down in the section menu. Click Audiences. …

  8. About Target frequency - Google Ads Help

    Target frequency is an optimization solution for driving higher ad viewership on YouTube in your brand awareness campaigns. You’ll be presented with the goal for “Target frequency'' when building your …

  9. About Target ROAS bidding - Search Ads 360 Help - Google Help

    About Target ROAS bidding Target ROAS lets you bid based on a target return on ad spend (ROAS). This bid strategy helps you get more conversion value or revenue at the target ROAS you set.

  10. About audience segments - Google Ads Help

    Apr 28, 2023 · About Target frequency Starting in the second half of 2022, you can use Target frequency as an optimization solution for shaping your reach and driving higher ad viewing on …