Sep 8, 2025 · Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the results they seek. It can be crucial to sales and financial...

Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

5 days ago · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …

Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs.

Market segmentation is a cornerstone of modern marketing strategy. Instead of treating all customers the same, businesses group individuals into segments that exhibit similar preferences or behaviours.

2 days ago · What Is Market Segmentation? Market segmentation is the process of dividing a broad target market into smaller, more defined groups of businesses or decision-makers who share similar …