This email subject line said “Action required: Fraud alert.” Spoiler alert. There was no fraud. Just bad marketing. And also very likely illegal. Using fake urgency or pretending to be an official warning is a fast track to violating the FTC and state deceptive trade practice laws. When your subject line tricks people into opening an email, that is not “clever marketing.” That is deceptive advertising. Regulators care. Plaintiffs’ lawyers care. And yes, your unsubscribe rate cares too. Moral of
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